An unmatched combination of proven experience and a unique mix of vision and innovation.
With both client-side and consulting experience, Weiss has been at the forefront of digital marketing.
As an early adopter, Weiss has helped brands tell stories with technologies ranging from CD-ROM and
floppy discs to today’s most complex e-commerce systems.
E-commerce
Weiss has been helping shape the world of e-commerce and digital marketing from its inception.
Weiss has an extensive background in integrated marketing, digital brand strategy, user experience, customer experience, and e-commerce strategies.
Strategy & Positioning
Ken began his career writing the labels for bottles at an automotive chemical company. If your ever seen the phrase “In Case of Swallowing, Induce Vomiting” – then you’ve read his work.
Weiss has developed brand strategies, positioning statements, product names, product backstories, and taglines for some of America’s most popular brands.
Data Driven Conversations
Nobody is as uniquely positioned to create data driven conversations as Ken. His experience with data structures, programmatic marketing, user flows, brand strategy and storytelling give him the ability to craft conversations that are intelligent, timely and brand-focused.
“Ken is a visionary, innovator, and overall, a great leader! I was always in awe of Ken’s ability to command a room and get all the team members on board with ideas. Ken has the ability to build rapport with marketing, technical and functional individuals and upon earning their trust, work to help them define and realize the critical path to success. Ken is very strategic, future-looking and practical at the same time — he exactly knew what is important today and must be executed vs. what is needed for future. Most of all, Ken is a great mentor, and great human being. I feel lucky to have worked with such a great leader – I hope I get a chance to work with him again.”
Pramod Rao, CPM, PMP, ITIL, Sr. Manager, Global Digital Marketing, Boston Scientific
“Ken was somehow aware of the potential of the Web to transform marketing — not in an over-reaching or “sky-is-falling” manner — but the way a measured and thoughtful strategist brings power to a client or a company. He continues to grow and bring substantial thought to our industry and commands attention by anyone who wants to move forward rather than lament transformation.”
Scott Edwards, MBA, Executive Creative Director Innis Maggiore Ad Agency
“Ken has a vast amount of Internet marketing knowledge and a keen ability to build E-Commerce businesses. Ken has a unique skill set with both creative and analytical expertise that come together to develop a great final product for any project he works on. Ken has also developed an in-depth knowledge of e-commerce best practices for everything from user interface design to demand generation to conversion rate optimization.”
David Jones, VP of E-Commerce & Digital Marketing at Compass Health Brands
