Insight from a digital pioneer laced with hands-on experience with some of the world’s most powerful brands.
The right amount of theory and practical application.
Weiss makes abstract concepts easily understood while providing a framework to understand
the rapidly changing world of digital marketing.
Friends with Features and Benefits
Social media is hot. It attracts lots of boardroom eyes, but not every company is doing it right.
Marketers must develop a fundamentally sound approach to social media and gain a grounded perspective on how social media relates to other marketing and business strategies. Readers will learn how to leverage social relationships, build teams, construct, plans and more.
Friends with Features and Benefits is the new social media handbook every marketer must own.
Slightware, The Next Great Threat to Brands
When businesses moved brands online in the ’90s the first step was simple brochureware. It didn’t work. Now, digital systems are becoming more pervasive, and a parallel epiphany has happened: Data, functionality, rules and models will not be enough to create, present, grow and preserve brands. Systems will need to be infused with the brand at their elemental level. Otherwise, they will simply exist as Slightware.
Slightware – The Next Great Threat to Brands is a must-read for branding practitioners, designers, marketers, technologists and user experience professionals.
Articles and Commentary
From cutting-edge e-commerce technology to pop culture to personal branding, Weiss has written about it all. Every article is infused with expertise, insight and humor, but where Weiss really shines is in his ability to create interest and relevancy. Readers enjoy his use of history, anecdotes and stories to communicate concepts and make people challenge their thoughts and feelings.
What People Are Saying about Friends with Features and Benefits
“Down to earth, practical information that will help any marketer make much better use of the social media revolution. I highly recommend it.”
– Al Ries, best selling author of War in the Boardroom
“If marketing or business development is what you do, then reading Ken Weiss’ new book, Friends with Features and Benefits is a must! This book is one of the most insightful business books you’ll read. It’s thorough, interesting, easy to read, and clever. Spending time with Friends With Features and Benefits is the best investment you could make in your business this year. Ken’s done a great job!”
– Lon Safko, Author of The Social Media Bible & Fusion Marketing Bible
“A great look at the promises and pitfalls of social media. Real life examples, insightful concepts and easy-to-implement strategies give marketers the guidance they need to run successful social media programs.”
– Jim Kukral, Author of Attention, This Book Will Make You Money
“Ken shows that scoring with social is all about creating content that is worth spreading…that actually solves our customers pain points.”
– Joe Pulizzi, founder Content Marketing Institute and Author of Epic Content Marketing
What People Are Saying about Slightware, The Next Great Threat To Brands
“A thorough exploration of one of the most pressing problems in marketing: How to cope with the complexities of the digital world”
– Al Ries co-author, The 22 Immutable Laws of Branding and War in the Boardroom.
“Today, customers experience brands on their own terms and timetables. Perceptions are shaped by their experiences in the store, on the phone, or at the website. Brands must delight their customers through whatever interactive choices their customers make. Slightware is a user manual for the new age of electronic engagement. Read it and hope your competition doesn’t/”
– Paul Gillin author, The New Influences and Secrets of Social Media Marketing